Sometimes a picture says 1,000 words.
Before everything, I would like to know more about your brand and the idea behind it. What are the 1,000 words you would like your audience to know about your brand?
Don’t worry, we will discover them together.
Before everything, I would like to know more about your brand and the idea behind it. What are the 1,000 words you would like your audience to know about your brand?
Don’t worry, we will discover them together.
How do we discover the 1,000 words?
Let's talk about your brand.
How did it start, and where do you want to see it in 5 years?
What is the core mission of your brand?
What makes your brand different from others in the same space?
What are 3 emotions that define your brand, and what is one overall vibe?
From there, we can start thinking about photography.
The visual world
What role should photography play in your brand?
Who is your target audience?
What visual clichés in your industry would you like to avoid?
And one of my favourite questions:
If someone sees these photographs but doesn't read a single word about your brand, what do you want them to understand?
Don’t worry if you don't have the perfect answer. There are no right or wrong answers; we’ll figure them out together.
All these questions help us build the concept and mood. From there, we can start thinking about the location, production, styling, and all the other details that will bring the idea to life.
One little big thing
If there is a model in the shoot, keep in mind that this person will be the “face” of your project.
It is very important to choose someone who feels representative of your brand and your audience. The right person can become an important part of how people see and understand your brand.